Call tracking will give you insights into what happens before, during and after a call. By using the features associated with Evolve call tracking solution you will have sophisticated ways of managing calls and the ability to capture information about the callers that feeds directly into reporting software ready for segmentation. Principally you’ll be able to track the customer’s journey from the marketing initiative through to the phone call and beyond.
If you’re not tracking calls then you probably don’t have all the relevant information about the performance of your marketing campaigns.
Sure you have the data on email enquiries and online conversions but what about customers who respond to your campaigns via the phone?
Calls are important – 43 per cent of all online search-related conversions take place over the phone and the majority of businesses consider phone calls their most valuable source of quality leads.
Evolve Call Tracking advanced call tracking solution will give you the complete data picture so that you can more effectively optimise marketing campaigns and streamline budgets to maximise the return.
How does Evolve call tracking solution work?
Evolve call tracking solution uses sophisticated technology developed in-house that centres around dynamic call tracking numbers on websites and specific call tracking numbers on offline marketing campaigns.
Evolve solution treats the call as a conversion. When a customer connects to an organisation with a dynamic call tracking number, the data is automatically collected into the reporting software for analysis.
Here’s an overview of the flow between the online search and the offline phone inquiry.
A potential customer searches for your service or product using a search engine. The customer clicks through to your webpage and sees a unique call tracking number on the web pages they visit. The customer calls your company using the dynamic number. This call triggers Evolve call tracking system to collect the data and send it to your analytics platform. The data is available for analysis and the optimisation of marketing campaigns and channels.
Analyse data in one place
With Evolve call tracking solution you will know the:
Time, date, length and result of calls
Geographical location of calls
Telephone number of the caller (unless withheld)
Answering point telephone number
Device the caller used to find to your website (eg iPhone, Firefox)
The internet service provider of the device the caller used
Number of calls per web source
Online browsing activity leading up to the call
Keywords used to find your website
The call outcome such as whether it was a sale and the sale value.
Evolve call tracking solution seamlessly integrates with a range of marketing platforms that you’re already using.
The call data can be analysed together with online metrics in one place to give you meaningful insights based on complete information.
Evolve call tracking solution is integrated with leading providers in tag management, website analytics including Google Analytics and Google Universal, bid management, CRM software such as Salesforce and marketing automation software such as Marketo.
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We apply numerous marketing strategies in order to spread your brand on the World Wide Web. From video marketing to podcast, search engine optimization to lead generation, different techniques to promote through social media, we know all there is to give your company the boost it needs to come ahead of your rivals. Rest assured that you cannot go wrong with our marketing strategy.