The research is conclusive – 70 per cent of all online browsing results in a call and 43 per cent of all web search-related sales conversions take place on the phone. Tracking calls is important. By using Evolve Call Tracking advanced call tracking solution, you will be able to analyse the data to gain insights into what happens before, during and after the call. You’ll be able to follow your lead’s journey from the marketing initiative that sparked their interest, through to the phone conversation with your team and beyond.
Call data is the missing metric. By tracking calls into your business you will have all the data to make fully informed decisions about your campaigns. You can analyse this information in Evolve Call Tracking portal, Google Analytics and other software platforms that you’re currently using.
In addition, you can utilise the sophisticated features associated with our solution to manage callers in a way that most benefits your business. Route calls based on the caller’s postcode or transfer the prospect to the nearest store depending on where they’re telephoning from. The ability to record the conversation is of significant benefit to companies that regularly train their staff and endeavour to maintain superior levels of quality.
Evolve Call Tracking solution will give you the complete picture so that you can more effectively optimise marketing campaigns and streamline budgets to maximise the return on investment.